Slide background

Working with mid-tier

PROPERTY

DEVELOPERS

PROVIDING A COMPLETE MARKETING SOLUTION

Hi, we are Taybian Project Marketing. Led by Director of Taybian Group Pty Ltd, Melissa Hoedel, we are passionate about property and have extensive marketing experience.

It is essential for your marketing to stand out from the crowd, especially when the marketplace is competitive, is experiencing challenges in growth or consumer purchase decisions are slowing.

For your target audience that is the owner occupier, communicating the benefits and lifestyle of the property and location, in a way that evokes an emotional response response from an owner, in imperative. For investor target audience, we need to clearly outline the properties value in context to the market. We do this by thoroughly understanding the property, the geography, cultural landscape and positioning in the market, including competitors in the marketplace.

We offer property developers a complete marketing and advertising solution for their developments. For every project that we work on we apply our enterprising creative flair and strategic approach, to ensure that we are able to deliver measurable bottom-line results for our clients property development projects.

Specialising in the mid-tier sector, we work with clients to provide the following specialists services to each project we work on:

Strategic marketing, graphic design, public relations, copywriting, social media management, content management, Influencer management, digital advertising, email marketing, photography, videography, print and signage solutions.

We are also able to provide the following additional services: project management and event management.

Predominantly working with off the plan projects, we also work with projects already completed.

Our team have a diverse range of experience and skill sets that, when brought together, creates exciting campaigns and strategies for our clients development projects. We think outside of the square and like to push the envelope to achieve great results.

Our team are dedicated and provide an outstanding level of service to all our clients. We pride ourselves on consistently remaining focused on our five core values of: Creativity, Innovation, Dedication, Service and Passion.

Our Process

  • Stage 1 - Planning & Research

    Meet with you and discuss your project and desired outcomes

  • Research and identify your key target markets, and ascertain how best to reach them

  • Devise the appropriate marketing, advertising & PR strategy

  • Stage 2 -Development & Implementation

    Build the project brand identity and develop all print and digital assets

  • Confirm and schedule all marketing, advertising & PR activities

  • Activate & manage marketing, advertising & PR campaigns

  • Assess all campaigns and continually adjust accordingly

  • Drive engaged prospects to your sales team

  • Stage 3: Analysis & Reporting

    Assess the campaign and provide reports on performance.

Our Services

Our team have a diverse range of experience and skill sets that, when brought together, create exciting campaigns and strategies for our clients. We think outside of the square and like to push the envelope to achieve great results for our clients.

Our team are dedicated and consistently provide an outstanding level of service to all our clients. We pride ourselves on consistently remaining focused on our five core values of: Creativity, Innovation, Dedication, Service and Passion.

Marketing

We help you communicate effectively with your target audience, by building an effective focused marketing and communication strategy. Our team at Taybian Marketing & Design are all passionate about what they do and they get a buzz from exceeding their clients expectations and objectives. We work with you through the following stages to achieve your project objectives: Consultation, Research, Planning, Strategy, Implementation, Analysis & Assessment.

Graphic Design

Good design makes our hearts sing!

Get the message right! Convey your message to your target audience effectively through great print and online design! Good design is effective in communicating what you need to, to your target audience. We work closely in partnership with you to find the heart of your message and communicate it to your audience through design that reflects your brand identity. Having a unique and recognisable brand is the key to success of any business. Not only is branding the company’s logo and identity, it also represents professionalism, credibility and character.
We work with you through the following stages to achieve your project objectives: Consultation, Research, Conceptualisation, Approach Holistically, Application, Development and Delivery.

PR

Let us manage your corporate profile and garner media coverage for you and your business and projects. No matter what industry you are in, we are able to work with media in your field. We work with both traditional media and Influencers. Influencers (bloggers and Social Influencers) have incredibly powerful channels to their audience.
We work with you through the following stages to achieve your project outcomes: consultation, research, media pitching, media management (including interviews), delivery, analysis and reporting.

Copywriting

Good copy is key to the accurate delivery of your message. Whether it be the strapline for your business, the copy for your website, copy for your Annual Report or content for social, we can craft content that will appeal, engage and convert your audience.

Website – development & management

We believe that your website is the nucleus of the communication of you and what you do. Even if a consumer hears of your brand through another channel, chances are that they will check out your website to find out more.

Social Media – strategy, content creation & management

Engage with your audience!
A social media presence for your brand is imperative. We work with you to build a strategy that is most appropriate for your brand and audience.
We will manage the content creation for your social channels and manage each platform for you. We will also manage advertising on social channels.
We work with you through the following stages to achieve your project outcomes: analysis, research, strategy, marketing integration, content development and management, tracking, analysis and reporting.

EDM – email marketing (Electronic Direct Mail)

Your database is a key aspect of your overall communication strategy. Using this to communicate with your customer, is a powerful tool, when integrated with your overall marketing strategy.
We can look at automation of EDM’s and database segmentation to ensure that we are communicating the right and specific message to your customer.

Digital Advertising – Adwords, remarketing, PPC (and SEO)

Digital advertising is so powerful, as you can track all your activity and determine a specific ROI (return on investment). We are able to provide reports on all activity and for any campaign we will be analysing the performance and tweak and change where needed.
We work with you through the following stages to achieve your project outcomes: consultation research, recommendations, implementation, tracking, analysis and reporting.

Photography

Visual representation is vital to assisting your customer understanding who you are and what you do. Quality photography can make a major impact. Whether it be a details food photo shoot, property interior and exterior shots, even launch, or corporate shots. We have a variety of photographers to ensure that we get the shot right, first off.

Videography

Where a picture can tell a thousand words, video can tell it better. Videography cannot be underestimated as a key communication tool about you and your business. We have worked with clients to develop the following video productions for clients: experiential, corporate, business documentary, as well as video for use in digital marketing. This is a key aspect of any digital strategy and have used video for social media marketing, with great success.

Print Solutions

For your communication strategy to be effective you must communicate your brand consistently across all your products, from your office stationary to your signage. Whether you are after a glossy brochure or catalogue or simply business cards, Taybian Marketing & Design can offer you a highly creative print solution.

Merchandise

We can communicate your brand across a variety of merchandise and we will make specific recommendations of products for whatever project you are working on.
Some items we frequently supply to our client are: pens, magnets, notebooks, mouse pads, stubby coolers, name badges, t-shirts, caps, and so much more.

Banners & Signage

Your signage is one of the most outwardly open aspects of your brand. If it doesn’t clearly communicate your brand and what you do, in line with your brand guidelines, it will potentially confuse your customers and prospective customers. Some signage solutions we provide client with are: shop signage, bow and teardrop flags, property development hoarding and signage, A-Frames, pull up banners, car/door/window/floor decals, and so much more.

Contact Us