BUSINESS DEVELOPMENT AND SALES
We built a strong Business Development strategy. This included:
- Working with existing clients to provide them with the best possible channel of promotion for the product
- Seeking new prospective clients to feature in the magazine
- Developing and producing editorial ‘lifestyle’ content
- Revising distribution channels and eliminating channels that were not performing and introducing new highly targeted channels
COPYWRITING AND CONTENT
Taybian restructured the magazine to increase readability and to introduce a more editorial feel. The team worked hard at separating out a variety of precincts within Brisbane and creating content that was lead by these areas. This made the magazine and online content much easier to navigate and search within.
We created content not only for the new website, but also for the print magazine.
MARKETING STRATEGY AND GROWTH
Having been given the challenge of growing the readership, increasing their online presence as well as growing their social channels, Taybian put together a marketing strategy that was designed to hit targets, by looking at creating great content. Within the strategy proposed, the idea of a ‘gourmet trail of the Sunshine Coast’ was put together. This would not only promote local businesses, but would be easily accessed by the readers of the magazine who would be able then to follow the trail and unlock all the best places to eat. This was a scalable strategy, and could be implemented in a variety of areas across Queensland.
A new website was in order when it changed hands to accommodate all of the new user-friendly content and structure that was proposed by the Taybian team. This new website was put together with UX best practices, and reflected the changes within the magazine that were proposed in the strategy.