Our Approach


Taybian was responsible for the development of the brand, so understanding the key values and goals of Boggo Road Gaol was vital before the brand build. We looked at creating a solid brand, with a new look, logo and website.


From research of the product and competitors, and our knowledge of the tourism industry, we built a comprehensive marketing strategy that worked with local tourism bodies to best promote this historical landmark.


We worked with the developer to manage the build of a website.
The web build took into consideration key aspects of user experience and conversion optimisation to get the best outcome for the client. The website also needed to provide strong call to actions to drive ticket sales and enquiries about functions at the venue.


To support the brand build, we developed brand guidelines to which all collateral was produced (digital and otherwise). We developed stationary, business cards, brochure, signage and merchandise.


We provided print solutions for stationary, business cards, brochures and signage.

Boggo Road Gaol

A Brisbane landmark of historical and tourism importance. Taybian assisted the entrusted new gaol manager to create a brand identity and launch their product into the corporate and tourist marketplace. We were contracted to set up strong foundations in the brand and marketing strategy, so the client was able to continue their marketing efforts internally.

Major Achievements & Results

  • Built the brand identity and all design assets
  • Built a user-friendly informational and ticketing website
  • Built a comprehensive marketing strategy and plan